Entering a foreign market requires a great deal of preparation, and the need to think through a strategy, marketing activities and logistics solutions. As the logistics platform MyDello recently entered the Swedish market, we would like to share with you tips and advice on what to consider when entering the Swedish market and what you should know about Swedish business culture.
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While it may seem that globalisation has homogenised the general consumer culture in Europe, in reality, each country has different habits.
Many areas are regulated within the European Union; however, in some cases, additional local requirements and standards may apply.
The Swedes are very good at English, but you’ll always have an advantage if you speak to them in Swedish.
Creating trust and building long-term relationships are the key to success in Sweden. Estonians and Swedes have a lot in common, but there are a number of things you should keep in mind when doing business with the Swedes:
All in all, before entering the Swedish market, we advise you to do your homework, get to know the Swedish market, and be patient. It is also important to visit trade fairs, where you can make contact with potential partners.
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