Major Expansion: Estonian Logistics Startup MyDello Targets 20 European Markets as Rapid Growth Continues
05-05-2025
PRESS RELEASE – MyDello, April 28th – Estonian logistics startup MyDello, which is at the forefront of digitalising the logistics sector, has launched a large-scale expansion, launching operations in Norway, Finland, Denmark, the Netherlands, Poland, and Germany. Previously the logistics platform operated in the Baltics, Sweden, and China, making goods delivery simpler, more transparent, and more affordable for customers. Now, the company plans to expand into at least 20 European countries by the end of 2026.
According to MyDello co-founder Magnus Lepasalu, the company has experienced significant growth over the past year, increasing its international revenue sevenfold in just the past six months. As such, the company plans to continue expanding, aiming to enter at least one new market every month and eventually establish a presence across all European countries.
“We’ve seen strong demand for our offering, even in markets that aren’t as digitally advanced as the Nordics or Baltics. And there still are a lot of markets where logistics relies heavily on paper, phone calls, constant price negotiations, and in some cases, even faxing documents,” said Lepasalu. “The feedback from local entrepreneurs has been overwhelmingly positive, and the growth so far validates our direction. That gives us the confidence to expand even faster.”
The new target markets have been chosen based on the business profiles of companies operating there, the nature of the business environment, and the competitive landscape. While the company has so far focused mainly on the Baltics and Scandinavia, in its active expansion phase, MyDello plans to map all possible markets and bring its services wherever they can be most beneficial, primarily targeting Western Europe and the broader European Economic Area.
Lepasalu emphasized that the logistics sector is ready for innovation and that there is strong demand for modern solutions across Europe.
“Our goal is to make intercontinental freight transport as simple as possible. For example, if someone needs to ship an entire container – or even a smaller shipment – from China to Europe by plane or ship, they simply enter the origin, destination, dimensions, and weight of the cargo. The system then takes care of everything else. The customer only has to choose the most suitable offer from the options presented, and the shipping is arranged,” he explained.
Over the past year, MyDello has focused on product development, financial stability, and updating its growth strategy, all of which have led to the ambitious plan to accelerate its expansion. Supporting this is a diverse portfolio of clients, including several well-known global companies.
“Smart, efficient, and modern logistics are the foundation of success for any international business. The past few years have shown a growing demand for innovative and sustainable services in our sector. We’re excited that our solution can now support even more customers,” Lepasalu added.
Founded in 2021, MyDello is an Estonian logistics platform that provides businesses with a fast and convenient way to manage international shipments. It enables real-time comparison of different shipping solutions and helps companies select the most suitable transportation method for their needs. The company’s mission is to reduce waste in global supply chains and make international freight transport fully automated. The company has received €1.25M in seed funding.